Capturing Emotions in Fragrances: A Journey Through Scent

By Arpit Sharma, Founder and COO of Atelyer & Ashforde

There’s something magical about how a single whiff of a familiar fragrance can transport us across time and space, evoking memories we thought were long buried. The perfume you wore on a first date, the aroma of your childhood home, or the subtle scent of coffee lingering in a favorite cafe—these are not just smells; they’re emotions, stories, and moments immortalized in scent. At Atelyer & Ashforde, we’ve built our vision around this enchanting phenomenon.

Perfumes, for us, are not just products; they’re vessels of emotion.

When we started Atelyer & Ashforde, it was with a dream to craft fragrances that go beyond the ordinary. We wanted to create perfumes that don’t just smell good but feel deeply personal. Every scent we design is like a piece of art, intended to evoke feelings and memories that resonate with your heart. Fragrances like ‘Lustre’, which exudes elegance and timelessness, or ‘Mocha Veil,’ which wraps you in the comforting aroma of a warm cafe, are born from this philosophy.

Why Emotions and Fragrances Are Inextricably Linked

Science tells us that our sense of smell is closely tied to the limbic system—the part of the brain that governs emotions and memories. This is why a scent can instantly evoke a powerful emotional response. But beyond science, there’s an intangible beauty to this connection. It’s why you might spritz on a certain perfume when you need confidence for a big meeting or reach for another to feel comforted on a tough day. Fragrances become an extension of who we are, expressing emotions we can’t always put into words.

But here’s the thing about emotions: we don’t want them to fade away. We want the joy of a special moment, the thrill of a cherished memory, or the warmth of a fleeting embrace to linger. And this is where the magic of Atelyer & Ashforde comes alive.

Crafting Longevity: Our Commitment to Lasting Memories

At Atelyer & Ashforde, we understand the importance of permanence in both emotions and fragrances. It’s why we’ve made it our mission to ensure that our perfumes are not only beautiful but enduring. With a concentration of 40% perfume oil—far above the industry standard—our creations are designed to stay with you, to weave into the fabric of your day and the moments that define it.

This high concentration doesn’t just mean a more intense scent; it means a more lasting impression. It’s the difference between a fleeting smile and a cherished embrace that lingers. When you wear ‘Velvet Smoke’ with its sultry, mysterious aura or ‘Sienna’, which captures the bold charisma, you’re not just wearing a fragrance; you’re carrying an emotion that will last from dawn till dusk—and beyond.

Our Promise to You

We’re not just in the business of making perfumes. We’re in the business of bottling emotions, preserving memories, and helping you express your truest self. Each bottle of Atelyer & Ashforde perfume is crafted with care, precision, and an unwavering commitment to quality. When you wear one of our scents, we want you to feel seen, heard, and remembered.

So, the next time you reach for a fragrance, think about the emotion you want to carry with you. Whether it’s the romantic allure of ‘Lustre’, the cozy warmth of ‘Mocha Veil’, or the magnetic charm of ‘Sienna’, know that Atelyer & Ashforde is here to make sure it lasts—just like the memories you treasure.

To all of you who have joined us on this journey, thank you for letting us be a part of your stories. Here’s to creating more moments worth remembering, more emotions worth capturing, and more fragrances that linger—just like the best memories do.

With love and gratitude,

Arpit Sharma Founder & COO, Atelyer & Ashforde